Nike Flyknit Collective

Client: Nike
Agency: Anyways (Freelance)
Role: Workshop lead and art direction

I was invited to be an innovator in the Flyknit Collective, which was launched by Nike to celebrate the culture of sport in East London with a series of creative workshops, inspired by Nike’s innovative Flyknit technology. The aim of the project was to motivate and inform urban regeneration for the local community. Alongside illustrator Daniel Frost, architects We Made That, photographer James Pearson-Howes and sports instructor Chaka Clarke we kicked off the week-long series of workshops about ‘Sustainability’.

Over the course of two days, Daniel and I worked with 25 participants to create an illustrated mega-map that conveys economic and social sustainability in East London. We were then invited to transform the map into a 48-sheet billboard, which was exhibited in Gillett Square Dalston.

To find out more about the Flyknit Collective click HERE.