At Anyways Creative I am lucky enough that my job involves art directing and commissioning sticker packs for Google! Best job ever.
Since 2015, we have working closely with the Expressions Team at Google in San Francisco on a range of sticker packs for their latest messaging app, Allo. To date, we have art directed 40 sticker packs, 10 of which are animated.
Each pack is comprised of 24 stickers that all are focused around a specific theme—ranging from dating and sports to being a troublemaker. Stickers are like emojis but are larger and more emotive stand-alone images in digital conversations.
Read more about it over here at our Anyways site!