The Macular Society approached Commonland (previously TiRA) to deliver an online campaign that raised awareness of age-related macular degeneration amongst 11-14 year olds. My role was design research coordinator and illustrator. Our research question was: how can we get young people to care about a condition that won't happen to them until they are older? Firstly, we knew that to really understand macular we needed to meet people who were living with it and talk to them about their experiences. We also knew that to understand our target audience – 11-14 year olds – we needed to work with them and observe their responses to macular. We did through workshops that used drawing to uncover how they engaged with learning about the disease. The insights we gathered from this research informed the strategy and creative direction of the Is It Real? campaign